Building a high-value service in your practice.
The sixth step on the six fundamentals of influence by Robert Cialdini -
Add high-value services.
Identifying something that patients probably already know and using that opportunity to inform them that there is a solution available.
“People will pay for what they want before they pay for what they need”
- Gary Takacs
An additional step you can take is to ensure that your website prominently displays your expertise in adult orthodontics.
Explore Ekwa Marketing to Build Your Website.
Check it out
Listen to the
Less Insurance Dependence
Podcast and Learn How Gary’s Client Went from Having 3 Invisalign Cases a Year to 50 by Following This Simple Strategy.