In this episode of the Less Insurance Dependence Podcast, co-hosts Gary Takacs and Naren Arulrajah discuss “Three Tips to Significantly Increase Your Conversion Rate.” They define conversion rate as the percentage of new patient calls resulting in booked appointments, sharing benchmarks, and grading scales for assessment. Highlighting the importance of tracking and training, they stress the need for recording and reviewing calls to identify improvement areas.

Episode Timestamps

  • 00:01:32 – Thriving Dentist Live Summit | Successfully Building and Growing a Dental Practice in 2025. March 5th, 2025 at 7PM – 9:10 PM ET
    Register now – www.thrivingdentist.com/events/
  • 00:03:06 – Three Tips to Significantly Increase Your Conversion Rate
  • 00:06:57 – I’m only getting 12 new patients a month, but my goal is 35. That’s roughly a third of my target. Should I consider running Google paid ads to reach my goal?
  • 00:15:05 – Don’t just process the call, find a way to connect with them somehow.

What you really want is for your team to ask the questions because when you’re asking questions, you’re in control.

Gary Takacs

If you do not record your calls, listen to them, and use that information in a very positive, constructive way, you will have no idea how your phones are answered.

Gary Takacs

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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