In this episode, Naren and Gary explore the insurance company business model and its impact on dental practices and the broader public, highlighting recent events, including systemic issues like AI-driven claim denials, that have placed the insurance industry under scrutiny. They emphasize how these practices reveal insurers’ priority to collect premiums while minimizing claims payouts, often at the expense of policyholders. They will also share how this trend affects dental insurance and advocate for educating patients on the limitations of their plans while positioning practices as genuinely caring about their patients’ health.

Episode Timestamps

  • 00:01:34 – Thriving Dentist Live Summit | Successfully Building and Growing a Dental Practice in 2025. March 5th, 2025 at 7PM – 9:10 PM ET
    Register now – www.thrivingdentist.com/events/
  • 00:03:17 – The Insurance Company Business Model
  • 00:12:37 – Insurance companies hope you never go to the dentist because if you never go to the dentist, they will never have to pay any claims
  • 00:15:24 – Choosing to no longer contract with insurance can transform lives, emphasizing the power of language in adopting an out-of-network approach.

Many of our listeners are sick and tired of PPO plans, so I’m sure they’re curious to understand how insurance companies think of their business and what they need to do to make even more profit than last year.

Naren Arulrajah

The insurance company business model is very simple: Take in premiums, don’t pay claims.

Gary Takacs

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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