Find out the impact of Google Reviews on reducing PPO dependence through this episode of The Less Insurance Dependence Podcast, where Gary Takacs and Naren Arulrajah share how modern consumer behavior is reshaping dental marketing. They explore why fewer patients rely on insurance company websites and instead turn to Google to find top-rated dental practices. Learn how having numerous positive reviews influences patient decisions and enhances your online presence, which is a mindset shift for dentists, focusing on Google strategies rather than PPO participation.

Episode Timestamps

  • 00:01:31 – Live event announcement: Thriving Dentist Live Workshop in Austin, Texas.
    Topic: Grow Your Practice To Full Potential And Achieve An Effective Work-life Balance!
    The Blueprint to kickstart your year in 2025 February 1st, Time 9- to 5 pm, Location – City of Austin, TX, Register https://www.thrivingdentist.com/austin/
  • 00:03:11 – How Google reviews reduce your dependence on PPO plan?
  • 00:07:13 – Consumers check Google reviews and ratings to assess a practice’s credibility, with more reviews and higher ratings indicating excellence.
  • 00:10:19 – If 90% of people find you on Google, then why do we need Delta?
  • 00:15:11 – What should I do if I want to reach the top 5% that gets 95% of the free traffic?

Google Reviews are the modern equivalent of word-of-mouth referrals, and they hold tremendous influence over how patients choose their dentist.

Gary Takacs

Dentists need to stop relying on PPOs to bring in patients and instead focus on creating a digital presence that inspires trust and confidence.

Naren Arulrajah

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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