This episode of “The Less Insurance Dependence Podcast” explores how staying in-network with PPO insurance can significantly impact a dental practice’s profitability and overall net worth. Gary Takacs and Naren Arulrajah discuss the hidden costs of insurance adjustments, which can amount to 45-50% of collections, reducing practice profitability and valuation. They illustrate this with real examples, emphasizing how becoming out-of-network can dramatically increase a practice’s profitability, making it more desirable and valuable in the market.

Episode Timestamps

  • 00:02:24 – Thriving Dentist Live Summit | Successfully Building and Growing a Dental Practice in 2025. March 5th, 2025 at 7PM – 9:10 PM ET
    Register now – www.thrivingdentist.com/events/ 
  • 00:03:49 – How Does Staying in Network Negatively Affect Your Net Worth?
  • 00:06:24 – In other words, he’s running a $1.537 million practice even though the money that goes into his bank account is only $1 million.
  • 00:15:26 – So another way to think about how this affects, you know, the value of your practice and how it affects your net worth.

Success comes from taking small, consistent steps towards reducing reliance on PPOs.

Naren Arulrajah

The main gripe about PPO plans is the 45% to 50% insurance adjustment you give them to provide patients.

Gary Takacs

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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