Episode #307: Handling Team Resistance

  1. August 29, 2024
In this episode, the hosts address the common issue of team resistance when transitioning to a less insurance-dependent practice. They discuss practical strategies for managing team members' fears and concerns, highlighting the importance of clear communication, ongoing training, and maintaining a patient-centered approach.
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah address the common issue of team resistance when transitioning to a less insurance-dependent practice. They discuss strategies for managing team members’ fears and concerns, highlighting the importance of clear communication, ongoing training, and maintaining a patient-centered approach. Understanding that resistance is a natural human response to change, especially when job security is perceived to be at risk, the hosts emphasize that this shift doesn’t mean abandoning patients but rather allows the practice to set its fees while remaining patient-friendly.

Gary and Naren stress the importance of starting with a strong “why” when explaining the transition away from PPO plans. This approach should focus on the benefits for both the team and the patients rather than solely on financial motivations. By ensuring that all team members are consistently delivering the same message to patients, confusion is minimized, and the practice’s commitment to high-quality care is reinforced.

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Episode Timestamps

  • 01:21 – Introduction to the topic: ” Handling Team Resistance.”
  • 01:28 – Announcement regarding the event;
    Date: September 10, 2024
    Topic: How to Use Hygiene to Create a Thriving Practice
    Registration: ThrivingDentist.com/webinar
  • 03:35 – Announcement regarding Thriving Dentist Live Workshop in Austin, TX, on November 9, 2024! Registration: ThrivingDentist.com/Austin
  • 05:36 – Successfully resigning from PPO plans as a team sport.
  • 07:36 – How a lack of familiarity and fear can be underlying sources of resistance.
  • 14:08 – Discussion on patient satisfaction
  • 17:43 – Discussion on Fee for service

Resources

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Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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