Episode #301: Attracting High-Value Patients to Your Dental Practice

  1. July 18, 2024
In this episode the hosts discuss the essential strategies for attracting high-value patients to a dental practice. They open the discussion by emphasizing the importance of reducing insurance dependence, aiming to transform practices. The episode's primary focus is on high-value services. Gary defines procedures requiring more investment from patients and offering higher productivity per unit of time for the practice.
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In this episode of The Less Insurance Dependence Podcast, hosts Gary Takacs and Naren Arulrajah converse regarding the essential strategies for attracting high-value patients to a dental practice. They open the discussion by emphasizing the importance of reducing insurance dependence, aiming to transform practices.

The episode’s primary focus is on high-value services. Gary defines procedures requiring more investment from patients and offering higher productivity per unit of time for the practice. These services include dental implants, adult orthodontics, cosmetic dentistry, complex restorative dentistry, oral conscious sedation, and more. By incorporating these services, dentists can significantly enhance their practice’s profitability and independence on insurance.

Gary and Naren discuss Google’s pivotal role in attracting high-value patients, emphasizing the need to dominate Google search results to reach the top 5% of practices that capture 95% of organic traffic. They explain the importance of search engine optimization (SEO) and the difference between organic and paid search results. They note that organic search leads to more engaged and trusting practices among patients.

Naren outlines six critical factors that influence Google’s ranking algorithm and stresses the need for consistent efforts both on the practice’s website and across the internet to maintain a top position. He underscores the cost-effectiveness of SEO compared to paid search and P P O marketing, illustrating how a strong SEO strategy can lead to long-term success and reduced marketing expenses.

The episode concludes with Gary reflecting on the deeper rewards of dentistry, noting that hiGoogle’s services not only enhance a practice’s financial health but also enable practice life-changing impacts on their patients. 

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Episode Timestamps

  • 00:51 – Introduction to “The Less Insurance Dependence” podcast.
  • 01:20 – Introduction to the topic: ” Attracting High-Value Patients to Your Dental Practice”
  • 01:31 – Announcement regarding an event; EVENT NAME: TECHNOLOGY IN A THRIVING PRACTICE, Event: Event with Lou Graham from Catapult Education and Gary Takacs, Lou Graham topic: Bye-Bye to the Last 70 Years of 2D Imaging: The World of 2D AI, A 4 Year Perspective in Clinical Practice, Gary Takacs
    Topic: How Technology fits in a thriving practice?
    Date: 7th August 2024
    Time: 7:00 pm – 9:30 pm EST
  • 04:11 – Introduction to high-value services
  • 06:47 – Discussion on choosing the high-value services 
  • 08:27 – Discussion on how to attract high-value service patients
  • 12:11 – Discussion on dominating Google.
  • 18:49 – Invitation to book a Marketing Strategy Meeting.

Resources

Schedule a Free Marketing Strategy Meeting with Ekwa!

Schedule a Free Coaching Strategy Meeting with Gary Takacs!

Become a RIDA Member!

Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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