Episode #317: Are There Potential New Patients Who Are Not Affected by A Soft Economy?

  1. November 07, 2024
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In this episode of the Less Insurance Dependence Podcast, Gary Takacs and Naren Arulrajah explore whether potential new patients exist who are unaffected by a soft economy. They discuss how certain high-value dental services, such as implant restorations, smile makeovers, and sleep apnea treatments, remain in demand despite economic downturns. They emphasize the importance of attracting patients seeking specific solutions, regardless of financial conditions. Listeners will gain insights into how to build a recession-proof practice by focusing on patients who seek high-value procedures and leveraging SEO to reach them.

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Episode Timestamps

  • 00:01:18 – Are there potential new patients who are not affected by a soft economy?
  • 00:01:28 – Live event announcement: Thriving Dentist Live Workshop in Austin, Texas. 
  • Topic: Grow Your Practice To Full Potential And Achieve An Effective Work-life Balance! 
  • The Blueprint to kickstart your year in 2025 February 1st, Time 9- to 5 pm, Location – City of Austin, TX, Register www.thrivingdentist.com/austin/ 
  • 00:06:29 – Attracting people who actually want what you have.
  • 00:12:25 – How do you market to attract people who are interested in things like high-value services?
  • 00:14:50 – 85% of the people click on the SEO or the organic results, and only 15% click on ads. Why we don’t trust ads?
  • 00:15:42 – Use Google as your source of new patients, as opposed to using the insurance plan as a source of new patients.
  • 00:17:21 – Invitation for Marketing Strategy Meeting.00:18:12 – Invitation for Coaching Strategy Meeting.

Resources

Schedule a Free Marketing Strategy Meeting with Ekwa!

Schedule a Free Coaching Strategy Meeting with Gary Takacs!

Become a RIDA Member!

Register now

Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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