In this episode, Gary and Naren discuss a growing group of patients who purchase their own dental insurance. Contrary to popular belief, not all dental insurance is provided by employers as a benefit. Some individuals buy their own plans through various means, and they often face limitations and high premiums. Gary suggests leveraging this group of patients to create a more successful dental practice. He introduces the concept of an in-office membership plan that offers significant benefits compared to self-purchased insurance. The plan includes discounted services and eliminates the hassle of dealing with insurance claims. Gary and Naren highlight the financial advantages, increased patient loyalty, and flexibility of the membership plan. By asking patients about their insurance and presenting this alternative, dentists can help their patients save money and receive better care.
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