In this episode, Gary Takacs and Naren Arulrajah talk about one of the most common questions dental practices face from potential new patients: “Do you take my insurance?” They emphasize the importance of proper call training to address this question effectively and convert inquiries into appointments. Gary shares a case study of a practice that improved its call conversion rate from 25% to 75% through focused training, highlighting the impact on new patient numbers without increasing marketing costs.

Episode Timestamps

  • 00:01:28 – Live event announcement: Thriving Dentist Live Workshop in Austin, Texas.
    Topic: Grow Your Practice To Full Potential And Achieve An Effective Work-life Balance!
    The Blueprint to kickstart your year in 2025 February 1st, Time 9- to 5 pm, Location – City of Austin, TX, Register www.thrivingdentist.com/austin/
  • 00:03:34 – How to answer the question “Do you take my insurance from a person on the phone?”
  • 00:07:30 – If you don’t have any training, when someone asks you a question, do you take my insurance? what happens to the caller at that point?
  • 00:14:43 – When we say, “We have many patients with the same insurance,” it reassures them that their situation is normal and not unusual.00:17:08 – If you are not recording your phone calls, you have no idea what’s being said on the phone.

You deserve to have work-life balance throughout your career—they are not mutually exclusive.

Gary Takacs

If they have a heartbeat, they are a potential patient for life in your practice.

Gary Takacs

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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