This episode of The Less Insurance Dependence Podcast focuses on “Recession Proofing Your Dental Practice.” Gary Takacs and Naren Arulrajah share straightforward tips to help dental practices thrive during challenging economic times. They emphasize building patient trust, creating a relationship-driven environment, and providing unique reasons for patients to choose your practice, such as state-of-the-art technology and a focus on prevention. The episode also highlights the pitfalls of relying heavily on dental insurance networks and encourages practices to attract patients who value quality care.

Episode Timestamps

  • 00:01:25 – Live event announcement: Thriving Dentist Live Workshop in Austin, Texas.
    Topic: Grow Your Practice To Full Potential And Achieve An Effective Work-life Balance!
    The Blueprint to kickstart your year in 2025 February 1st, Time 9- to 5 pm, Location – City of Austin, TX, Register www.thrivingdentist.com/austin/
  • 00:04:15 – How do you create a practice that even in a recession thrives?
  • 00:07:01 – What are some other ways we can give people reasons to visit your practice, considering your expertise in the marketing world?
  • 00:11:11 – Insurance companies are all about commoditizing dentistry.
  • 00:15:19 – Position yourself to thrive during economic challenges by offering what consumers consistently seek.
  • 00:17:12 – Invitation for Coaching Strategy Meeting.

The simple answer to recession-proofing your practice is to give patients lots of reasons to come to you.

Gary Takacs

Recession-proofing your dental practice is about creating a mindset to thrive even in the worst case because if you can do well in the worst times, you’ll crush it when things are good.

Naren Arulrajah

Resources


Gary Takacs

Gary Takacs One of Gary's most significant achievements as a dental practice management coach is transforming his own practice, LifeSmiles, from one that was infected with PPO plans, no effective marketing strategy, and an overhead of 80% to a very successful dental practice that is currently one of the top-performing practices in the US.

With over 2,200 coaching clients, Gary has first-hand experience transforming insurance-dependent practices into thriving and profitable practices.

Through his Personalized Coaching Program, Gary shares access to the systems, strategies, processes, and experience gained over 41 years of coaching dentists and transforming over 2200 practices worldwide.

Learn More: www.thrivingdentist.com/coaching/
Connect with Gary Takacs on Linkedin

Naren Arulrajah

Naren ArulrajahAs CEO of Ekwa Marketing, Naren has over a decade of experience working with dental practices and helping them attract the ideal type of patients to their practices. It is his goal to help dentists do more of the type of dentistry they love with the help and support of effective digital marketing.

Ekwa’s "Done-For-You" Digital Marketing model blends fundamental persuasion principles with an all-in-one Digital Marketing solution to help your ideal patients find you and choose you for reasons other than being on their insurance plan.

If you’re interested in finding out if Ekwa is the right fit for you and your practice, book a Free Marketing Strategy Meeting with Ekwa’s Marketing Director, Lila Stone.

Book Free Marketing Strategy Meeting: www.lessinsurancedependence.com/marketing-strategy-meeting/

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